A business must have an email Marketing List in order to begin email marketing. Many business owners are left with the following questions: How can I create an email marketing list? Do I need a large list to start marketing and get any results?
There's two types of email lists, and they are usually better than one another: self-collected list and bought or rented list
Self Collected list This is a list you have compiled yourself from acquiring email addresses from prospects using an opt-in or signup form that you have posted on your website. You should usually offer some form of reward to people who sign up for your email newsletter. It is not a good idea to add someone to your email list whose email address has been discovered. You can let them know you have added them to your list.
Although it's slower, this method is much more effective and allows you to target your prospects with relevant information. A list of prospects is already familiar with your company and are open to receiving your newsletter.
Rented or Bought List A list you pay to a company for large amounts of email addresses. These lists can be problematic because you don't know the names of these people or whether they are valid. They are likely not targeted and may not have had contact with you before. A bought list can also be viewed as spam. Spamming is something that no reputable company wants to be reported. Blacklisting means that email marketing is over!
How to Create Your Own Email Marketing List
Opt in Form: The best way to begin building your own list is by placing an opt-in form on the website asking for customers' and prospects’ first names and email addresses. This is all you need to be in touch with them.
Placement Of Form: An opt-in form should appear on every page of your website, including the Facebook page for the business, the counter at the store, and any leaflet or advertisement that the business uses.
Reward: Prospects should be given a gift or reward for signing up to receive the newsletter and giving their email address. You can choose to receive a report, ebook, guide, mini-course or discount on your purchase. Members only access is also possible. You must make it useful and meaningful to customers' lives.
Social sharing: Having a social sharing link or button on your newsletter is a great way to quickly grow your list. This allows your subscribers to share your information with friends. Make sure the newsletter contains compelling information and offers that people will want to share with their friends. People who sign up for the newsletter can be rewarded with a prize.